{"id":10297,"date":"2018-10-24T06:43:15","date_gmt":"2018-10-24T04:43:15","guid":{"rendered":"https:\/\/asterixia.se\/?p=10297"},"modified":"2022-03-05T04:41:26","modified_gmt":"2022-03-05T03:41:26","slug":"bra-kundkommunikation-ar-a-och-o-for-en-lyckad-affar","status":"publish","type":"post","link":"https:\/\/asterixia.se\/en\/2018\/10\/bra-kundkommunikation-ar-a-och-o-for-en-lyckad-affar\/","title":{"rendered":"Bra kundkommunikation \u00e4r A och O f\u00f6r en lyckad aff\u00e4r"},"content":{"rendered":"<p><span style=\"font-family: Montserrat; font-size: 14pt;\">Att det ska vara s\u00e5 himla sv\u00e5rt att m\u00e4rka maten s\u00e5 att det <strong>l\u00e4tt<\/strong> g\u00e5r att se om maten \u00e4r utan animalier. Jag k\u00f6pte dessa tre f\u00f6rpackningar ett par veckor sedan och av gl\u00e4djen av se n\u00e5got nytt veganskt f\u00e4rdiglagat s\u00e5 k\u00f6pte jag alla de tre f\u00f6rpackningarna.&nbsp; Senare s\u00e5 s\u00e5g jag att endast Chili sin carne var vegansk. Jag s\u00e5g ju bara den gula V-m\u00e4rkningen.<\/span><\/p>\n\n\n\n<div class=\"wp-block-image is-style-default\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"525\" src=\"https:\/\/asterixia.se\/wp-content\/uploads\/2018\/10\/IMG_20181006_224346-700x525.jpg\" alt=\"\" class=\"wp-image-10300\" srcset=\"https:\/\/asterixia.se\/wp-content\/uploads\/2018\/10\/IMG_20181006_224346-700x525.jpg 700w, https:\/\/asterixia.se\/wp-content\/uploads\/2018\/10\/IMG_20181006_224346-300x225.jpg 300w, https:\/\/asterixia.se\/wp-content\/uploads\/2018\/10\/IMG_20181006_224346-768x576.jpg 768w, https:\/\/asterixia.se\/wp-content\/uploads\/2018\/10\/IMG_20181006_224346.jpg 800w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image is-style-default\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"525\" src=\"https:\/\/asterixia.se\/wp-content\/uploads\/2018\/10\/Veganm\u00e4rkning-700x525.jpg\" alt=\"\" class=\"wp-image-10304\" srcset=\"https:\/\/asterixia.se\/wp-content\/uploads\/2018\/10\/Veganm\u00e4rkning-700x525.jpg 700w, https:\/\/asterixia.se\/wp-content\/uploads\/2018\/10\/Veganm\u00e4rkning-300x225.jpg 300w, https:\/\/asterixia.se\/wp-content\/uploads\/2018\/10\/Veganm\u00e4rkning-768x576.jpg 768w, https:\/\/asterixia.se\/wp-content\/uploads\/2018\/10\/Veganm\u00e4rkning.jpg 800w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image is-style-default\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"525\" height=\"501\" src=\"https:\/\/asterixia.se\/wp-content\/uploads\/2018\/10\/v-label-vegan2.jpg\" alt=\"\" class=\"wp-image-10314\" srcset=\"https:\/\/asterixia.se\/wp-content\/uploads\/2018\/10\/v-label-vegan2.jpg 525w, https:\/\/asterixia.se\/wp-content\/uploads\/2018\/10\/v-label-vegan2-300x286.jpg 300w\" sizes=\"auto, (max-width: 525px) 100vw, 525px\" \/><\/figure><\/div>\n\n\n\n<p><span style=\"font-family: helvetica, arial, sans-serif; font-size: 14pt;\"><span style=\"font-family: Montserrat;\">Det h\u00e4r m\u00e4rket var det p\u00e5 Chili sin carne.<\/span><\/span><\/p>\n\n\n\n<p><span style=\"font-family: Montserrat; font-size: 14pt;\">Och m\u00e4rket h\u00e4r nedan var det p\u00e5 Vegobullarna och Vegobitarna. Med texten lakto-vegetarisk eller ovo-vegetarisk under i vitt. Det var den texten jag missade. Jag hade ju sett ett stort V med ordet Vegan p\u00e5 den andra p\u00e5sen. Jag tog f\u00f6r givet att V stod f\u00f6r vegan vilket inte alls var fallet.<\/span><\/p>\n\n\n\n<div class=\"wp-block-image is-style-default\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"571\" height=\"600\" src=\"https:\/\/asterixia.se\/wp-content\/uploads\/2018\/10\/ovo.jpg\" alt=\"\" class=\"wp-image-10319\" srcset=\"https:\/\/asterixia.se\/wp-content\/uploads\/2018\/10\/ovo.jpg 571w, https:\/\/asterixia.se\/wp-content\/uploads\/2018\/10\/ovo-285x300.jpg 285w\" sizes=\"auto, (max-width: 571px) 100vw, 571px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image is-style-default\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"411\" height=\"416\" src=\"https:\/\/asterixia.se\/wp-content\/uploads\/2018\/10\/v-label-vegetarisk.jpg\" alt=\"\" class=\"wp-image-10312\" srcset=\"https:\/\/asterixia.se\/wp-content\/uploads\/2018\/10\/v-label-vegetarisk.jpg 411w, https:\/\/asterixia.se\/wp-content\/uploads\/2018\/10\/v-label-vegetarisk-296x300.jpg 296w\" sizes=\"auto, (max-width: 411px) 100vw, 411px\" \/><\/figure><\/div>\n\n\n\n<p><span style=\"font-family: helvetica, arial, sans-serif; font-size: 14pt;\"><\/span><\/p>\n\n\n\n<p><span style=\"font-family: Montserrat; font-size: 14pt;\">Ser man m\u00e4rket uppstorat s\u00e5 syns det b\u00e4ttre men det blir sv\u00e5rare att uppt\u00e4cka skillnad n\u00e4r det \u00e4r tryckt p\u00e5 en f\u00f6rpackning.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-family: Montserrat; font-size: 14pt;\">Att m\u00e4rka produkten med n\u00e5got som inte har kommunicerats i Sverige \u00f6verdrivet mycket om ens alls k\u00e4nns bara nonchalant mot oss konsumenter som av olika anledningar m\u00e5ste vara s\u00e4kra p\u00e5 vad maten inneh\u00e5ller.<\/span><\/p>\n\n\n\n<p><span style=\"font-family: helvetica, arial, sans-serif; font-size: 14pt;\"><span style=\"font-family: Montserrat;\">Jag forts\u00e4tter att l\u00e4sa p\u00e5 inneh\u00e5llsf\u00f6rteckningen n\u00e4r jag handlar. Det \u00e4r lika bra.<\/span>&nbsp;&nbsp;<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Att det ska vara s\u00e5 himla sv\u00e5rt att m\u00e4rka maten s\u00e5 att det l\u00e4tt g\u00e5r att se om maten \u00e4r utan animalier. Jag k\u00f6pte dessa tre f\u00f6rpackningar ett par veckor sedan och av gl\u00e4djen av se n\u00e5got nytt veganskt f\u00e4rdiglagat s\u00e5 k\u00f6pte jag alla de tre f\u00f6rpackningarna.&nbsp; Senare s\u00e5 s\u00e5g jag att endast Chili sin [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":10310,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[42],"tags":[1178,1179,41],"class_list":["post-10297","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mat","tag-knorr","tag-v-label","tag-vegan"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":6}},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Bra kundkommunikation \u00e4r A och O f\u00f6r en lyckad aff\u00e4r - ASTERIXIA<\/title>\n<meta name=\"description\" content=\"Att det ska vara s\u00e5 himla sv\u00e5rt att m\u00e4rka maten s\u00e5 att det l\u00e4tt g\u00e5r att se om maten \u00e4r utan animalier.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/asterixia.se\/en\/2018\/10\/bra-kundkommunikation-ar-a-och-o-for-en-lyckad-affar\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bra kundkommunikation \u00e4r A och O f\u00f6r en lyckad aff\u00e4r - 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