{"id":13262,"date":"2019-01-17T17:44:27","date_gmt":"2019-01-17T16:44:27","guid":{"rendered":"https:\/\/asterixia.se\/?p=13262"},"modified":"2022-02-26T20:34:37","modified_gmt":"2022-02-26T19:34:37","slug":"kos-stamningsansokan-mot-kenza-zouiten","status":"publish","type":"post","link":"https:\/\/asterixia.se\/en\/2019\/01\/kos-stamningsansokan-mot-kenza-zouiten\/","title":{"rendered":"KOs st\u00e4mningsans\u00f6kan mot Kenza Zouiten"},"content":{"rendered":"

KO har kommit med ett pressmeddelande ang\u00e5ende st\u00e4mningen mot Kenza<\/span>. <\/span><\/p>\n\n\n\n

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KO st\u00e4mmer Kenza<\/span><\/h1>
Influencern Kenza har gjort en rad inl\u00e4gg om solglas\u00f6gon av ett visst m\u00e4rke, n\u00e5gra inl\u00e4gg markerade som samarbeten, andra inte. KO anser att allt \u00e4r reklam och st\u00e4mmer d\u00e4rf\u00f6r Kenza f\u00f6r brott mot marknadsf\u00f6ringslagen.<\/span><\/p><\/blockquote><\/code><\/pre>\n\n\n\n
\n
Det var i b\u00f6rjan av 2017 som den k\u00e4nda svenska influencern Kenza Zouiten reste till Zanzibar tillsammans med andra influencers och representanter f\u00f6r glas\u00f6gonf\u00f6retaget. Efter\u00e5t publicerade Kenza flera inl\u00e4gg p\u00e5 sin egen blogg p\u00e5 webben, p\u00e5 Instagram, Facebook och Youtube.  De som publicerades f\u00f6rst saknade reklammarkering och det stod ingenstans att det var ett samarbete med glas\u00f6gonf\u00f6retaget. Senare kom ytterligare inl\u00e4gg som var reklammarkerade.<\/span><\/p>
\u2013Det \u00e4r viktigt att den som f\u00f6ljer en influencer enkelt ska kunna se n\u00e4r ett inl\u00e4gg \u00e4r reklam och n\u00e4r det \u00e4r n\u00e5got som personen ber\u00e4ttar om eller visar upp som privatperson, utan att ha f\u00e5tt betalt. Det h\u00e4r \u00e4r en relativt ny och stor reklammarknad och d\u00e4rf\u00f6r tycker KO att det \u00e4r viktigt f\u00f6r b\u00e5de branschen och konsumenterna att f\u00e5 v\u00e4gledande domar p\u00e5 omr\u00e5det. Det ska vara tydligt b\u00e5de f\u00f6r f\u00f6retag och f\u00f6ljare vad som g\u00e4ller, s\u00e4ger Gunnar Wikstr\u00f6m, processr\u00e5d vid Konsumentombudsmannen, KO.<\/span><\/p>
Enligt marknadsf\u00f6ringslagen ska reklam s\u00e4rskiljas fr\u00e5n redaktionellt inneh\u00e5ll, till exempel genom utformningen. Det ska ocks\u00e5 alltid framg\u00e5 tydligt vem som \u00e4r avs\u00e4ndaren f\u00f6r reklamen.<\/span><\/p><\/blockquote>\n
H\u00e4r finner du st\u00e4mningsans\u00f6kan<\/a> i sin helhet. \u00d6ppnas som PDF.<\/span><\/p>\n
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Det ser ut som att \u00f6nskem\u00e5l om anonymitet har l\u00e4mnats. Ville Kenza d\u00f6lja st\u00e4mningsans\u00f6kan f\u00f6rst f\u00f6r att sedan inse att det inte skulle funka i l\u00e4ngden? Varf\u00f6r annars skulle texten delvis vara \u00f6verstruken?<\/span><\/span><\/p>\n
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<\/p>\n<\/div><\/code><\/pre>\n\n\n\n
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Bild: Bianca Ingrosso blogg<\/em><\/span><\/figcaption><\/figure><\/div>","protected":false},"excerpt":{"rendered":"
KO har kommit med ett pressmeddelande ang\u00e5ende st\u00e4mningen mot Kenza. <\/p>","protected":false},"author":2,"featured_media":13264,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[117],"tags":[282,100],"class_list":["post-13262","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-influencers","tag-kenza","tag-ko"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":7}},"yoast_head":"\nKOs st\u00e4mningsans\u00f6kan mot Kenza Zouiten - ASTERIXIA<\/title>\n<meta name=\"description\" content=\"KO har kommit med ett pressmeddelande ang\u00e5ende st\u00e4mningen mot Kenza.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/asterixia.se\/en\/2019\/01\/kos-stamningsansokan-mot-kenza-zouiten\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"KOs st\u00e4mningsans\u00f6kan mot Kenza Zouiten - 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