{"id":14116,"date":"2019-02-27T16:40:05","date_gmt":"2019-02-27T15:40:05","guid":{"rendered":"https:\/\/asterixia.se\/?p=14116"},"modified":"2022-02-26T04:25:02","modified_gmt":"2022-02-26T03:25:02","slug":"misslisibell-friad-av-reklamombudsmannen","status":"publish","type":"post","link":"https:\/\/asterixia.se\/en\/2019\/02\/misslisibell-friad-av-reklamombudsmannen\/","title":{"rendered":"Misslisibell friad av Reklamombudsmannen"},"content":{"rendered":"<p><span style=\"font-family: Montserrat; font-size: 14pt;\">Misslisibell blev anm\u00e4ld&nbsp; i h\u00f6stas till Reklamombudsmannen som skriver<\/span><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><span style=\"font-family: Montserrat; font-size: 14pt;\">Enligt anm\u00e4laren visar Lisa Jonsson upp en bok som hon har ekonomisk vinning av utan att reklammarkera varken i rubriken, videon, eller inforutan under klippet. Det g\u00f6r att m\u00e5nga kan misstolka detta som icke-reklam, speciellt d\u00e5 Lisa Jonsson riktar sig till en yngre publik.<\/span><\/p><\/blockquote>\n\n\n\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/tLs111uCMqE\" width=\"100%\" height=\"400\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\"><\/span><\/iframe><\/p>\n\n\n\n<p><span style=\"font-family: Montserrat; font-size: 14pt;\">Reklamombudsmannen v\u00e4ljer dock att <strong>fria<\/strong> Misslisibell enligt denna <a href=\"https:\/\/reklamombudsmannen.org\/uttalande\/misslisibell\" target=\"_blank\" rel=\"noopener noreferrer\">bed\u00f6mning<\/a><\/span><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><span style=\"font-family: Montserrat; font-size: 14pt;\">Vid bed\u00f6mningen av om videon i de delar som ber\u00f6r boken \u00e4r tillr\u00e4ckligt tydlig \u00e4ven med beaktande av att m\u00e5lgruppen \u00e4r barn och unga, konstaterar n\u00e4mnden att Misslisibell aldrig i och f\u00f6r sig uttryckligen, i tillh\u00f6rande beskrivning eller titel tydligg\u00f6r att delar av videon utg\u00f6r reklam. <\/span><\/p><p><span style=\"font-family: Montserrat; font-size: 14pt;\">Av sammanhanget f\u00e5r dock en genomsnitts\u00adkon\u00adsument, \u00e4ven om denne \u00e4r minder\u00ad\u00e5rig, en klar uppfattning om att Misslissibell ska tala om sin nya bok i videon redan i b\u00f6rjan av filmen. <\/span><\/p><p><span style=\"font-family: Montserrat; font-size: 14pt;\">N\u00e4mnden finner ocks\u00e5 att det tydligt framg\u00e5r att hon ocks\u00e5 \u00e4r f\u00f6rfattare till boken och att m\u00e5lgruppen d\u00e4rmed f\u00f6rst\u00e5r att hon har ekonomisk vinning av att s\u00e4lja boken. N\u00e4mnden finner d\u00e4rf\u00f6r att de delar i videon som ber\u00f6r boken med tillr\u00e4cklig tydlighet kan identifieras som reklam f\u00f6r boken.<\/span><\/p><p><span style=\"font-family: Montserrat; font-size: 14pt;\"> De delar av videon som \u00e4r reklam f\u00f6r boken strider d\u00e4rmed inte mot artikel 9 i ICC:s regler.<\/span><\/p><\/blockquote>\n\n\n\n<div class=\"wp-block-image is-style-default\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"992\" src=\"https:\/\/asterixia.se\/wp-content\/uploads\/2019\/02\/misslisibell-bok-700x992.jpg\" alt=\"\" class=\"wp-image-14117\" srcset=\"https:\/\/asterixia.se\/wp-content\/uploads\/2019\/02\/misslisibell-bok-700x992.jpg 700w, https:\/\/asterixia.se\/wp-content\/uploads\/2019\/02\/misslisibell-bok-212x300.jpg 212w, https:\/\/asterixia.se\/wp-content\/uploads\/2019\/02\/misslisibell-bok-768x1089.jpg 768w, https:\/\/asterixia.se\/wp-content\/uploads\/2019\/02\/misslisibell-bok.jpg 423w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure><\/div>\n\n\n\n<p><span style=\"font-family: helvetica, arial, sans-serif; font-size: 14pt;\"><\/span><\/p>\n\n\n\n<p><span style=\"font-family: Montserrat;\"><span style=\"font-size: 14pt;\">Boken som det handlar om heter<\/span> &#8221;<span style=\"font-size: 14pt;\">Ni vann aldrig : s\u00e5 tog jag mig levande genom h\u00f6gstadiet&#8221; och den har skrivits av Lisa tillsammans med Pernilla Karlsson.<\/span><\/span><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><span style=\"font-family: Montserrat; font-size: 14pt;\">En ber\u00f6rande och viktig bok om mobbning, utsatthet och att inte f\u00e5 vara den man \u00e4r.<\/span><\/p><p><span style=\"font-family: Montserrat; font-size: 14pt;\">&#8221;Av n\u00e5gon anledning har folk alltid haft sv\u00e5rt f\u00f6r mig.&#8221; F\u00f6r den som f\u00f6ljer Misslisibell p\u00e5 Youtube eller Instagram kan det tyckas vara ett konstigt uttalande. I sociala medier syns ju en glad och sprallig tjej som sorgl\u00f6st ber\u00e4ttar om allt fr\u00e5n smink till godis och sin k\u00e4rlek till h\u00e4star. Men det man inte ser p\u00e5 ytan \u00e4r det som har pr\u00e4glat Lisa Jonssons liv allra mest, det som gjorde hennes vardag till en pl\u00e5ga under hela h\u00f6gstadiet.<\/span><\/p><p><span style=\"font-family: Montserrat; font-size: 14pt;\">F\u00f6r Lisa var skolan rena helvetet. Ju mer popul\u00e4r hon blev p\u00e5 Youtube, desto v\u00e4rre blev det i vardagen. Utfrysning, skitsnack och n\u00e4that blev en daglig verklighet n\u00e4r v\u00e4nnerna pl\u00f6tsligt v\u00e4nde henne ryggen. Det gick s\u00e5 l\u00e5ngt att hon fick byta skola &#8211; men \u00e4ven d\u00e4r blev det problem. H\u00e4r ber\u00e4ttar Lisa om sin erfarenhet av mobbning och dess konsekvenser, och om hur fansen blev r\u00e4ddningen n\u00e4r allt annat brast.<\/span><\/p><\/blockquote>","protected":false},"excerpt":{"rendered":"<p>Misslisibell blev anm\u00e4ld&nbsp; i h\u00f6stas till Reklamombudsmannen som skriver Enligt anm\u00e4laren visar Lisa Jonsson upp en bok som hon har ekonomisk vinning av utan att reklammarkera varken i rubriken, videon, eller inforutan under klippet. Det g\u00f6r att m\u00e5nga kan misstolka detta som icke-reklam, speciellt d\u00e5 Lisa Jonsson riktar sig till en yngre publik. \ufeff Reklamombudsmannen [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":14118,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[117],"tags":[1671,46],"class_list":["post-14116","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-influencers","tag-misslisibell","tag-ro"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":6}},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Misslisibell friad av Reklamombudsmannen - ASTERIXIA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/asterixia.se\/en\/2019\/02\/misslisibell-friad-av-reklamombudsmannen\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Misslisibell friad av Reklamombudsmannen - ASTERIXIA\" \/>\n<meta property=\"og:description\" content=\"Misslisibell blev anm\u00e4ld&nbsp; i h\u00f6stas till Reklamombudsmannen som skriver Enligt anm\u00e4laren visar Lisa Jonsson upp en bok som hon har ekonomisk vinning av utan att reklammarkera varken i rubriken, videon, eller inforutan under klippet. 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