{"id":15024,"date":"2019-04-10T16:25:57","date_gmt":"2019-04-10T14:25:57","guid":{"rendered":"https:\/\/asterixia.se\/?p=15024"},"modified":"2022-02-26T00:56:41","modified_gmt":"2022-02-25T23:56:41","slug":"max-falld-av-ro","status":"publish","type":"post","link":"https:\/\/asterixia.se\/en\/2019\/04\/max-falld-av-ro\/","title":{"rendered":"MAX f\u00e4lld av RO"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><span style=\"font-size: 14pt;\">MAX har samlat ett g\u00e4ng influencers f\u00f6r att bjuda p\u00e5 f\u00f6retagets nyaste burgare med ett glas alkoholfri skumpa. Och om detta skriver s\u00e5 klart de bjudna v\u00e4lvilligt och marknadsf\u00f6r produkten till priset av en veganburgare. \u00c4ven Bloggbevakning lovordar MAX vilket f\u00e5r bloggen att framst\u00e5 som korrupt. Ist\u00e4llet f\u00f6r att rapportera om att MAX har blivit f\u00e4lld av RO s\u00e5 skickar hon \u00f6nskan att bli bjuden p\u00e5 pressbud och event.<\/span><\/p>\n\n\n\n<div class=\"wp-block-image is-style-default\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"905\" height=\"348\" src=\"https:\/\/asterixia.se\/wp-content\/uploads\/2019\/04\/bloggbevakningMAX.jpg\" alt=\"bloggbevakningMAX\" class=\"wp-image-15027\" srcset=\"https:\/\/asterixia.se\/wp-content\/uploads\/2019\/04\/bloggbevakningMAX.jpg 905w, https:\/\/asterixia.se\/wp-content\/uploads\/2019\/04\/bloggbevakningMAX-300x115.jpg 300w, https:\/\/asterixia.se\/wp-content\/uploads\/2019\/04\/bloggbevakningMAX-768x295.jpg 768w, https:\/\/asterixia.se\/wp-content\/uploads\/2019\/04\/bloggbevakningMAX-800x308.jpg 800w\" sizes=\"auto, (max-width: 905px) 100vw, 905px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-size: 14pt;\">MAX Burgers AB har n\u00e4mligen blivit anm\u00e4lt av fem personer som anser att MAX milj\u00f6p\u00e5st\u00e5ende \u00e4r vilseledande. Och f\u00f6retaget har nu blivit f\u00e4lld av Reklamombudsmannen.<\/span><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><span style=\"font-size: 14pt;\">Samtliga anm\u00e4lare har reagerat mot p\u00e5st\u00e5endet \u201dVarje tugga hj\u00e4lper till att f\u00f6rb\u00e4ttra jordens klimat\u201d. Anm\u00e4larna anser att p\u00e5st\u00e5endet \u00e4r vilseledande.<\/span><\/p><p><span style=\"font-size: 14pt;\">En anm\u00e4lare p\u00e5pekar att man inte kan f\u00f6rb\u00e4ttra klimatet genom att \u00e4ta, utan kan endast minska sin p\u00e5verkan genom att \u00e4ta r\u00e4tt. En annan anm\u00e4lare skriver att kanske f\u00f6rs\u00e4mras inte jordens klimat av att \u00e4ta en Max-burgare, men det \u00e4r knappast s\u00e5 att klimatet blir b\u00e4ttre av det heller, s\u00e4rskilt inte f\u00f6r varje tugga. En tredje anm\u00e4lare menar att allting som produceras och transporteras har en milj\u00f6p\u00e5verkan. En anm\u00e4lare ifr\u00e5gas\u00e4tter om annons\u00f6ren klimatkompenserar s\u00e5 mycket s\u00e5 det blir minus koldioxidutsl\u00e4pp i k\u00f6ttproduktionen. Anm\u00e4laren menar att p\u00e5st\u00e5endet f\u00e5r m\u00e4nniskor att tro att hamburgare r\u00e4ddar milj\u00f6n, och det \u00e4r l\u00f6gn.<\/span><\/p><\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-size: 14pt;\">Reklamombudsmannen f\u00e4ller nu MAX med motiveringen.<\/span><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><span style=\"font-size: 14pt;\">Reklamombudsmannens opinionsn\u00e4mnd finner att reklamen inneh\u00e5ller ett vilseledande milj\u00f6p\u00e5st\u00e5ende. Den strider d\u00e4rmed mot artiklarna 5 och E1 i Internationella Handelskammarens regler f\u00f6r reklam och marknads\u00adkommunikation.<\/span><\/p><p><span style=\"font-size: 14pt;\">Milj\u00f6argument kan antas ha en stor p\u00e5verkan p\u00e5 konsumenternas val och m\u00e5ste uppfylla h\u00f6ga krav p\u00e5 veder\u00adh\u00e4ftighet. P\u00e5st\u00e5endet i reklamfilmen kan uppfattas som ett allm\u00e4nt p\u00e5st\u00e5ende om att konsumenten f\u00f6rb\u00e4ttrar jordens klimat genom att \u00e4ta hos annons\u00f6ren. Det \u00e4r d\u00e4rf\u00f6r sannolikt att en genomsnittskonsument uppfattar p\u00e5st\u00e5endet \u201dVarje tugga hj\u00e4lper till att f\u00f6rb\u00e4ttra jordens klimat\u201d som att konsumenten bidrar till ett b\u00e4ttre klimat genom att \u00e4ta hos annons\u00f6ren, oavsett vad som v\u00e4ljs p\u00e5 menyn. Enligt n\u00e4mnden \u00e4r p\u00e5st\u00e5endet ett s\u00e5dant vagt och ospeci\u00adfikt p\u00e5st\u00e5ende om en viss positiv klimatp\u00e5verkan, som f\u00f6r konsumenten kan ha en rad olika betyd\u00adelser. S\u00e5dana p\u00e5st\u00e5enden f\u00e5r anv\u00e4ndas utan att kvalificeras endast om de utan reservation \u00e4r giltiga under alla rimligen f\u00f6ruts\u00e4gbara f\u00f6rh\u00e5llanden.<\/span><\/p><\/blockquote>","protected":false},"excerpt":{"rendered":"<p>MAX har samlat ett g\u00e4ng influencers f\u00f6r att bjuda p\u00e5 f\u00f6retagets nyaste burgare med ett glas alkoholfri skumpa. Och om detta skriver s\u00e5 klart de bjudna v\u00e4lvilligt och marknadsf\u00f6r produkten till priset av en veganburgare. \u00c4ven Bloggbevakning lovordar MAX vilket f\u00e5r bloggen att framst\u00e5 som korrupt. Ist\u00e4llet f\u00f6r att rapportera om att MAX har blivit [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":15029,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[117,42],"tags":[904,1758,865,46],"class_list":["post-15024","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-influencers","category-mat","tag-bloggbevakning","tag-max","tag-reklamombudsmannen","tag-ro"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":8}},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>MAX f\u00e4lld av RO - ASTERIXIA<\/title>\n<meta name=\"description\" content=\"MAX har samlat ett g\u00e4ng influencers f\u00f6r att bjuda p\u00e5 f\u00f6retagets nyaste burgare med ett glas alkoholfri skumpa. Och om detta skriver s\u00e5 klart de bjudna v\u00e4lvilligt och marknadsf\u00f6r produkten till priset av en veganburgare. \u00c4ven Bloggbevakning lovordar MAX vilket f\u00e5r bloggen att framst\u00e5 som korrupt. Ist\u00e4llet f\u00f6r att rapportera om att MAX har blivit f\u00e4lld av RO s\u00e5 skickar hon \u00f6nskan att bli bjuden p\u00e5 pressbud och event.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/asterixia.se\/en\/2019\/04\/max-falld-av-ro\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MAX f\u00e4lld av RO - ASTERIXIA\" \/>\n<meta property=\"og:description\" content=\"MAX har samlat ett g\u00e4ng influencers f\u00f6r att bjuda p\u00e5 f\u00f6retagets nyaste burgare med ett glas alkoholfri skumpa. 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Ist\u00e4llet f\u00f6r att rapportera om att MAX har blivit f\u00e4lld av RO s\u00e5 skickar hon \u00f6nskan att bli bjuden p\u00e5 pressbud och event.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/asterixia.se\/en\/2019\/04\/max-falld-av-ro\/\" \/>\n<meta property=\"og:site_name\" content=\"ASTERIXIA\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/asterixia.se\" \/>\n<meta property=\"article:published_time\" content=\"2019-04-10T14:25:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-02-25T23:56:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/asterixia.se\/wp-content\/uploads\/2019\/04\/MAX-RO.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"992\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Asterixia\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Asterixia\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/asterixia.se\\\/2019\\\/04\\\/max-falld-av-ro\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/asterixia.se\\\/2019\\\/04\\\/max-falld-av-ro\\\/\"},\"author\":{\"name\":\"Asterixia\",\"@id\":\"https:\\\/\\\/asterixia.se\\\/en\\\/#\\\/schema\\\/person\\\/55f6c520521bec02832408b6eac2005a\"},\"headline\":\"MAX f\u00e4lld av RO\",\"datePublished\":\"2019-04-10T14:25:57+00:00\",\"dateModified\":\"2022-02-25T23:56:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/asterixia.se\\\/2019\\\/04\\\/max-falld-av-ro\\\/\"},\"wordCount\":469,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\\\/\\\/asterixia.se\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/asterixia.se\\\/2019\\\/04\\\/max-falld-av-ro\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/asterixia.se\\\/wp-content\\\/uploads\\\/2019\\\/04\\\/MAX-RO.jpg\",\"keywords\":[\"Bloggbevakning\",\"MAX\",\"Reklamombudsmannen\",\"RO\"],\"articleSection\":[\"INFLUENCERS\",\"Mat\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/asterixia.se\\\/2019\\\/04\\\/max-falld-av-ro\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/asterixia.se\\\/2019\\\/04\\\/max-falld-av-ro\\\/\",\"url\":\"https:\\\/\\\/asterixia.se\\\/2019\\\/04\\\/max-falld-av-ro\\\/\",\"name\":\"MAX f\u00e4lld av RO - ASTERIXIA\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/asterixia.se\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/asterixia.se\\\/2019\\\/04\\\/max-falld-av-ro\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/asterixia.se\\\/2019\\\/04\\\/max-falld-av-ro\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/asterixia.se\\\/wp-content\\\/uploads\\\/2019\\\/04\\\/MAX-RO.jpg\",\"datePublished\":\"2019-04-10T14:25:57+00:00\",\"dateModified\":\"2022-02-25T23:56:41+00:00\",\"description\":\"MAX har samlat ett g\u00e4ng influencers f\u00f6r att bjuda p\u00e5 f\u00f6retagets nyaste burgare med ett glas alkoholfri skumpa. 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