{"id":19217,"date":"2019-08-27T05:36:04","date_gmt":"2019-08-27T03:36:04","guid":{"rendered":"https:\/\/asterixia.se\/?p=19217"},"modified":"2022-02-20T21:27:31","modified_gmt":"2022-02-20T20:27:31","slug":"beslut-fran-ro-samir-frias-och-johnny-falls","status":"publish","type":"post","link":"https:\/\/asterixia.se\/en\/2019\/08\/beslut-fran-ro-samir-frias-och-johnny-falls\/","title":{"rendered":"Beslut fr\u00e5n RO – Samir frias och Johnny f\u00e4lls"},"content":{"rendered":"

Jag tittade p\u00e5 beslut hos Reklamombudsmannen och hittade tv\u00e5 som var intressanta.<\/span><\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

Samir Badran<\/a> har blivit anm\u00e4ld av Resum\u00e9 f\u00f6r ett Instagraminl\u00e4gg om boken Samir&Viktor fr\u00e5n november 2018. RO friade inl\u00e4gget<\/a> enligt f\u00f6ljande motivering<\/span><\/p>\n\n\n\n

Reklamombudsmannen konstaterar att bilden i inl\u00e4gget visar framsidan p\u00e5 boken. P\u00e5 bokens framsida syns f\u00f6rfattarna st\u00e5endes med pannorna mot varandra i profil samt bokens titel och f\u00f6rlag. Texten som syns innan brytpunkten \u201dmer\u201d lyder \u201dRelease!\u201d i versalt och sedan \u201dNu \u00e4r boken \u00e4ntligen h\u00e4r. En bok d\u00e4r vi sl\u00e4pper alla v\u00e5ra hemligheter och all\u201d. <\/span><\/p>

Reklamombudsmannen finner att en genomsnittskonsument mot bakgrund av bilden p\u00e5 boken, texten \u201dRelease\u201d och \u201dEn bok d\u00e4r vi sl\u00e4pper alla v\u00e5ra hemligheter \u2026\u201d f\u00e5r antas f\u00f6rst\u00e5 att influencern \u00e4r f\u00f6rfattare till den marknadsf\u00f6rda boken och att influencern d\u00e4rf\u00f6r har ett ekonomiskt intresse i denna. Reklamombudsmannen finner d\u00e4rf\u00f6r att inl\u00e4gget omedelbart kan identifieras som reklam f\u00f6r boken. Reklamen strider d\u00e4rmed inte mot artikel 9 i ICC:s regler.<\/span><\/p><\/blockquote>\n\n\n\n

Johnny Edlind<\/a> har anm\u00e4lts av Resum\u00e9 f\u00f6r tv\u00e5 ( nu borttagna) Instagraminl\u00e4gg f\u00f6r Celsius.  Inl\u00e4ggen \u00e4r fr\u00e5n oktober och december 2018. RO f\u00e4llde enligt<\/a> motiveringarna<\/span><\/p>\n\n\n\n

Reklamombudsmannen pr\u00f6var f\u00f6rst inl\u00e4gget som publicerades den 28 oktober 2018. Bilden visar influencern som jonglerar med tre burkar fr\u00e5n Celsius. Varum\u00e4rket syns p\u00e5 burkarna. Influencern syns utomhus i ett bergigt landskap. Reklamombudsmannen finner att texten som syns innan texten \u201dmer\u201d tillsammans med bilden, av en genomsnittskonsument, inte omedelbart kan identifieras som reklam. Reklamen strider d\u00e4rmed mot artikel 9 i ICC:s regler.<\/span><\/p>

Reklamombudsmannen pr\u00f6var d\u00e4refter inl\u00e4gget som publicerades den 18 december 2018. Bilden visar influencern som lutar sig mot en palm och dricker ur en Celsiusburk. Varum\u00e4rket syns p\u00e5 burken. Reklamombudsmannen finner att texten som syns innan texten \u201dmer\u201d tillsammans med bilden, av en genomsnittskonsument, inte omedelbart kan identifieras som reklam. Reklamen strider d\u00e4rmed mot artikel 9 i ICC:s regler.<\/span><\/p><\/blockquote>\n\n\n

Screenshot: @samirbadrans<\/em><\/p>","protected":false},"excerpt":{"rendered":"

Jag tittade p\u00e5 beslut hos Reklamombudsmannen och hittade tv\u00e5 som var intressanta. Samir Badran har blivit anm\u00e4ld av Resum\u00e9 f\u00f6r ett Instagraminl\u00e4gg om boken Samir&Viktor fr\u00e5n november 2018. RO friade inl\u00e4gget enligt f\u00f6ljande motivering Reklamombudsmannen konstaterar att bilden i inl\u00e4gget visar framsidan p\u00e5 boken. P\u00e5 bokens framsida syns f\u00f6rfattarna st\u00e5endes med pannorna mot varandra i […]<\/p>\n","protected":false},"author":2,"featured_media":19218,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[117],"tags":[2089,865,46,1656],"class_list":["post-19217","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-influencers","tag-johnny-edlund","tag-reklamombudsmannen","tag-ro","tag-samir-badran"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":6}},"yoast_head":"\nBeslut fr\u00e5n RO - Samir frias och Johnny f\u00e4lls - ASTERIXIA<\/title>\n<meta name=\"description\" content=\"Samir Badran har blivit anm\u00e4ld av Resum\u00e9 f\u00f6r ett Instagraminl\u00e4gg om boken Samir&Viktor fr\u00e5n november 2018. 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