{"id":19632,"date":"2019-10-04T16:22:41","date_gmt":"2019-10-04T14:22:41","guid":{"rendered":"https:\/\/asterixia.se\/?p=19632"},"modified":"2022-02-20T16:35:20","modified_gmt":"2022-02-20T15:35:20","slug":"hoga-kostnader-orsaken-till-isabella-lowengrips-beslut-att-stoppa-utlandslansering","status":"publish","type":"post","link":"https:\/\/asterixia.se\/en\/2019\/10\/hoga-kostnader-orsaken-till-isabella-lowengrips-beslut-att-stoppa-utlandslansering\/","title":{"rendered":"H\u00f6ga kostnader orsaken till Isabella L\u00f6wengrips beslut att stoppa utlandslansering"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><span style=\"font-size: 14pt; font-family: Montserrat;\">Det var de h\u00f6ga kostnaderna som var merparten till orsakerna som fick Isabella L\u00f6wengrip att dra i handbromsen efter ett larm fr\u00e5n nya VDn. USA-satsningen skulle beh\u00f6va dra in 300 000 kronor i m\u00e5naden enbart f\u00f6r att t\u00e4cka kostnaderna vilket inte lyckades.<\/span><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><span style=\"font-family: Montserrat; font-size: 14pt;\">Skulle de amerikanska int\u00e4kterna via mina kanaler d\u00e4r borta generera 300 000 i m\u00e5naden hade vi g\u00e5tt plus minus noll. Det \u00e4r ingen enorm summa s\u00e5 jag ville f\u00f6rs\u00f6ka.<\/span><\/p><\/blockquote>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"648\" height=\"306\" src=\"https:\/\/asterixia.se\/wp-content\/uploads\/2019\/10\/isabella-fr\u00e5ga-2.png\" alt=\"\" class=\"wp-image-19633\" srcset=\"https:\/\/asterixia.se\/wp-content\/uploads\/2019\/10\/isabella-fr\u00e5ga-2.png 648w, https:\/\/asterixia.se\/wp-content\/uploads\/2019\/10\/isabella-fr\u00e5ga-2-400x189.png 400w\" sizes=\"auto, (max-width: 648px) 100vw, 648px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-size: 14pt; font-family: Montserrat;\"> De h\u00f6ga transportkostnaderna av produkterna tas upp av <a href=\"https:\/\/www.isabellalowengrip.se\/2019\/10\/04\/det-har-har-hant\/\" target=\"_blank\" rel=\"noopener\">Isabella som skriver i sin blogg<\/a> att en flaska torrshampoo som inneh\u00e5ller aerosol kostade 1000 kronor att skicka fr\u00e5n e-handeln.<\/span><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><span style=\"font-family: Montserrat; font-size: 14pt;\">F\u00f6rs\u00e4ljningen i USA och Australien lossnade inte, det blev f\u00f6r en f\u00f6r dyr aff\u00e4r (bara att skicka en aerosol \u2013 torrshampoo kostade oss n\u00e4rmare 1000 kronor fr\u00e5n v\u00e5r e-handel) och den investeringen vi har gjort f\u00f6r v\u00e5ra egna pengar fungerade inte. <\/span><\/p><\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-size: 14pt; font-family: Montserrat;\"> L\u00f6wengrip Beauty ans\u00e5gs f\u00f6r liten f\u00f6r att distributionsf\u00f6retag som&nbsp; LVMH&nbsp; till slut tackade nej och bad henne att \u00e5terkomma n\u00e4r f\u00f6retaget var st\u00f6rre.&nbsp;<\/span><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><span style=\"font-family: Montserrat; font-size: 14pt;\">F\u00f6r att ha r\u00e5d att lyckats internationellt s\u00e5 har L\u00f6wengrip Beauty allts\u00e5 tr\u00e4ffat ett antal vc-firmor f\u00f6r att ta in kapital. Men alla har k\u00e4nts fel och den enda som k\u00e4ndes r\u00e4tt var franska LVMHs nya mindre fond, de \u00e4r en av f\u00e5 som t\u00e4nker l\u00e5ngsiktigt. <\/span><\/p><p><span style=\"font-family: Montserrat; font-size: 14pt;\">Men de tackade tillslut nej eftersom vi var f\u00f6r sm\u00e5 \u00e4nd\u00e5. \u201dAtt ni bygger ett klassisk sk\u00f6nhetsm\u00e4rke \u00e4r r\u00e4tt v\u00e4g att g\u00e5 men kom tillbaka n\u00e4r ni \u00e4r st\u00f6rre\u201d.<\/span><\/p><\/blockquote>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"588\" height=\"308\" src=\"https:\/\/asterixia.se\/wp-content\/uploads\/2019\/10\/isabella-fr\u00e5ga1.png\" alt=\"\" class=\"wp-image-19634\" srcset=\"https:\/\/asterixia.se\/wp-content\/uploads\/2019\/10\/isabella-fr\u00e5ga1.png 588w, https:\/\/asterixia.se\/wp-content\/uploads\/2019\/10\/isabella-fr\u00e5ga1-400x210.png 400w\" sizes=\"auto, (max-width: 588px) 100vw, 588px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-size: 14pt; font-family: Montserrat;\">Hon ska nu satsa p\u00e5 Skandinavien och Tyskland vilket d\u00e5 m\u00e5ste betyda att \u00e4ven Finland faller bort d\u00e5 Finland inte \u00e4r en del av Skandinavien. Hon har lyckats med att f\u00e5 in produkterna in i Sephora i Sverige \u00e4ven om Sephora i USA tackade nej.<\/span><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><span style=\"font-family: Montserrat; font-size: 14pt;\">Senast i v\u00e5ras satt jag p\u00e5 Sephoras huvudkontor i San Francisco och pratade om v\u00e5r nya ansiktsserie. Men feedbacken var att vi m\u00e5ste ha starkare finansiella muskler f\u00f6r att ens ha r\u00e5d att lansera via Sephora och bli tydligare med v\u00e5rt svenska DNA som sk\u00f6nhetsm\u00e4rke.<\/span><\/p><\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Alla screenshots: isabellalowengrip.se<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Det var de h\u00f6ga kostnaderna som var merparten till orsakerna som fick Isabella L\u00f6wengrip att dra i handbromsen efter ett larm fr\u00e5n nya VDn. USA-satsningen skulle beh\u00f6va dra in 300 000 kronor i m\u00e5naden enbart f\u00f6r att t\u00e4cka kostnaderna vilket inte lyckades. Skulle de amerikanska int\u00e4kterna via mina kanaler d\u00e4r borta generera 300 000 i [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":19635,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[117],"tags":[128],"class_list":["post-19632","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-influencers","tag-isabella-lowengrip"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":8}},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>H\u00f6ga kostnader orsaken till Isabella L\u00f6wengrips beslut att stoppa utlandslansering - ASTERIXIA<\/title>\n<meta name=\"description\" content=\"Det var de h\u00f6ga kostnaderna som var merparten till orsakerna som fick Isabella L\u00f6wengrip att dra i handbromsen efter ett larm fr\u00e5n nya VDn.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/asterixia.se\/en\/2019\/10\/hoga-kostnader-orsaken-till-isabella-lowengrips-beslut-att-stoppa-utlandslansering\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"H\u00f6ga kostnader orsaken till Isabella L\u00f6wengrips beslut att stoppa utlandslansering - 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