{"id":19768,"date":"2019-12-17T19:01:20","date_gmt":"2019-12-17T18:01:20","guid":{"rendered":"https:\/\/asterixia.se\/?p=19768"},"modified":"2022-02-20T13:52:36","modified_gmt":"2022-02-20T12:52:36","slug":"lite-skenheligt-ar-det","status":"publish","type":"post","link":"https:\/\/asterixia.se\/en\/2019\/12\/lite-skenheligt-ar-det\/","title":{"rendered":"Lite skenheligt \u00e4r det"},"content":{"rendered":"

Det har varit en hel del diskussioner om Isabella L\u00f6wengrips bes\u00f6ksstatistik och dess prisp\u00e5verkan p\u00e5 hennes samarbeten med olika akt\u00f6rer.<\/span><\/p>\n\n\n\n

Det senaste nytt i diskussionen \u00e4r dagens Expressenartikel<\/a> d\u00e4r det g\u00e5r att l\u00e4sa om Isabellas bes\u00f6kssiffror under perioden september-november 2019. L\u00f6wengrip Invest har gett ut statistiken och Bonnier News Brand Studio har vidimerat dem som korrekta. <\/span><\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

Jag antar att det saknas branschregler f\u00f6r hur man ska kommunicera sina trafiksiffror. S\u00e4g att en mobilanv\u00e4ndare dvs en IP-adress bes\u00f6ker sin favoritblogg minst 30 g\u00e5nger per m\u00e5nad. Det blir direkt 2 sidvisningar om anv\u00e4ndaren \u00e4ven \u00f6ppnar kommentarsf\u00e4ltet f\u00f6r att l\u00e4sa kommentarer och eventuellt sj\u00e4lv skriva en kommentar.  <\/span><\/p>\n\n\n\n

Det blir 3 sidvisningar n\u00e4r anv\u00e4ndaren ser efter om kommentaren har f\u00e5tt svar osv. Men samma person blir en ny anv\u00e4ndare med en annan IP-adress om mobilen flyttas ut ur hemman\u00e4tverket (som delar ut samma IP-adress till alla anslutna enheter hemma) och ansluts med 4G under resan till jobbet eller skolan  och ytterligare en ny anv\u00e4ndare med en ny IP-adress om mobilen ansluts till jobbets eller skolans wifi.<\/span><\/p>\n\n\n\n

S\u00e5 en och samma person kan generera olika resultat. En och samma enhet kan f\u00e5 flera olika IP-adresser under en dag beroende p\u00e5 var den befinner sig. En IP-adress anses dessutom som ny efter ett tag hos Google Analytics. Jobbar man som bloggare oavsett om man \u00e4ger ett sminkm\u00e4rke eller livn\u00e4r sig p\u00e5 att skvallra om andra s\u00e5 kan man r\u00e4kna med  r\u00e4knefel och tankevurpor om man inte har analytiska drag.<\/span><\/p>\n\n\n\n

Similarweb<\/a> presenterar Isabellas trafik p\u00e5 det h\u00e4r s\u00e4ttet under de g\u00e5ngna sex m\u00e5naderna.<\/span><\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

Bes\u00f6kare sammanlagt mellan juni-november 2019: 1 810 000<\/strong><\/span><\/p>\n\n\n\n

Sidvisningar<\/strong> isabellalowengrip.se<\/span><\/p>\n\n\n\n

Juni 2019 1 250 000<\/strong><\/span><\/p>\n\n\n\n

Juli 2019 1 200 000<\/strong><\/span><\/p>\n\n\n\n

Augusti 2019 1 500 000<\/strong><\/span><\/p>\n\n\n\n

September 2019 1 700 000<\/strong><\/span><\/p>\n\n\n\n

Oktober 2019 1 900 000<\/strong><\/span><\/p>\n\n\n\n

November 2019 1 800 000<\/strong><\/span><\/p>\n\n\n\n

I vilket fall s\u00e5 har ju Expressen intresse av att skriva om Isabella L\u00f6wengrip f\u00f6r hennes namn drar trafik till Expressen som bekant h\u00f6r till Bonnierkoncernen. Bonnier har i sin tur varit inblandad i en mycket smutsigare h\u00e4rva \u00e4n Isabella n\u00e4r det g\u00e4ller trafiksiffror.  Om p\u00e5sen med rent mj\u00f6l ska inneh\u00e5lla vitt vetemj\u00f6l s\u00e5 inneh\u00e5ller Bonniers mj\u00f6lp\u00e5se grahamsmj\u00f6l s\u00e5 att s\u00e4ga. <\/span><\/p>\n\n\n\n

Jag l\u00e4ste en fyra \u00e5r gammal artikel f\u00f6r n\u00e5gra dagar sedan om att Bonnier hade myglat med sina bes\u00f6kssiffror p\u00e5 s\u00e5 vis att annonser som knappt n\u00e5gon hade sett p\u00e5stods av Bonnier ha setts av flera miljoner bes\u00f6kare! Breakit<\/a> skriver med en artikel i Bloomberg<\/a> som grund att <\/span><\/p>\n\n\n\n

Bonnier i USA, har tagit genv\u00e4gen och k\u00f6pt trafik f\u00f6r att bl\u00e5sa upp bes\u00f6ksstatistiken. Endast 2 procent av de visningar som Bonnier-sajten Saveur i en annonskampanj som bilj\u00e4tten Chrysler k\u00f6pt s\u00e5gs av en m\u00e4nniska. Resten av visningar var fejk eller mer korrekt – det var en robot som registrerades f\u00f6r visningarna. Chrysler uppger att f\u00f6retaget slutade att k\u00f6pa annonser p\u00e5 sajten s\u00e5 fort de blev medvetna om den ”bedr\u00e4gliga verksamheten.”<\/span><\/p>

Bonnier har inte velat avsl\u00f6ja varifr\u00e5n de k\u00f6per sin trafik, s\u00e5 Bloomberg tog hj\u00e4lp av analysf\u00f6retaget Similarweb. Det visade sig att en stor del av den kom fr\u00e5n sajter som Omnaling.com och Connect5364.com. Reportrarna bakom artikeln liknar dessa vid \u201cbrandslangar som pumpar ut trafik \u00f6ver hela internet.\u201d Samtliga \u00e4gdes av ett och samma bolag \u2013 Advertise.com.<\/span><\/p>

\n
\u201cAdvertise s\u00e4ljer all m\u00f6jlig v\u00e4rdel\u00f6s trafik som jag kunnat uppt\u00e4cka,\u201d s\u00e4ger Benjamin Edelman, professor i digital ekonomi, vid Harvard Business School.<\/span><\/div>\n
 <\/div>\n<\/div>

N\u00e4r Bloombergs reporter ringer upp vdn, Daniel Yomtobian, beskriver han Advertise.com som ett annonsn\u00e4tverk som s\u00e4ljer 300 miljoner sidvisningar i m\u00e5naden till f\u00f6retag som vill ge sin trafik ett lyft. Han bekr\u00e4ftar att en av kunderna \u00e4r Bonnier som har k\u00f6pt den billigaste trafik som g\u00e5r att f\u00e5 tag p\u00e5.<\/span><\/p><\/blockquote>\n\n\n\n

Att leverera sockrade och saltade bes\u00f6kssiffror \u00e4r inget nytt f\u00f6reteelse med andra ord, framf\u00f6r allt inte inom media. Ingen \u00e4r v\u00e4l fortfarande s\u00e5 naiv och tror att en viss stor skvallerblogg som d\u00f6k upp f\u00f6r ett par \u00e5r sedan blev en v\u00e4lbes\u00f6kt blogg av egen kraft? Det var nog snarare ”fake it til you make it ”. <\/span><\/p>\n\n\n\n

Hos Bloggportalen stoltserade denna blogg med utrop som ”Nu 10 000 bes\u00f6k” . ”Nu 50 000 bes\u00f6k” bara en vecka senare f\u00f6r att sedan skrika ””NU 100 000 BES\u00d6K!!” veckan efter. <\/span><\/p>\n\n\n\n

Med tanke p\u00e5 att kommentarsf\u00e4ltet l\u00e4nge bestod av n\u00e5gra tappra 4-5 kommentarer antagligen skrivna av mamma, syrran och n\u00e5gra jobbarkompisar (och The Real Hmm) s\u00e5 hade man nog tagit till det vanliga knepet inom media. <\/span><\/p>\n\n\n\n

F\u00f6r 50 kronor kan man hos exempelvis hos Fiverr  k\u00f6pa 20 000 <\/a>bes\u00f6kare fr\u00e5n 3 valda regioner under 30 dagar. Dyrare \u00e4n s\u00e5 \u00e4r det inte. Inte heller \u00e4r det trafik fr\u00e5n Kina och andra asiatiska l\u00e4nder. <\/span><\/p>\n\n\n\n

Bild: isabellalowengrip.se<\/span><\/em>, Screenshot: expressen.se<\/em><\/p>","protected":false},"excerpt":{"rendered":"

Det har varit en hel del diskussioner om Isabella L\u00f6wengrips bes\u00f6ksstatistik och dess prisp\u00e5verkan p\u00e5 hennes samarbeten med olika akt\u00f6rer. Det senaste nytt i diskussionen \u00e4r dagens Expressenartikel d\u00e4r det g\u00e5r att l\u00e4sa om Isabellas bes\u00f6kssiffror under perioden september-november 2019. L\u00f6wengrip Invest har gett ut statistiken och Bonnier News Brand Studio har vidimerat dem som […]<\/p>\n","protected":false},"author":2,"featured_media":18964,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[117],"tags":[128],"class_list":["post-19768","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-influencers","tag-isabella-lowengrip"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":6}},"yoast_head":"\nLite skenheligt \u00e4r det<\/title>\n<meta name=\"description\" content=\"Det har varit en hel del diskussioner om Isabella L\u00f6wengrips bes\u00f6ksstatistik och dess prisp\u00e5verkan p\u00e5 hennes samarbeten med olika akt\u00f6rer.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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