{"id":20224,"date":"2020-01-19T04:03:06","date_gmt":"2020-01-19T03:03:06","guid":{"rendered":"https:\/\/asterixia.se\/?p=20224"},"modified":"2022-03-19T18:12:07","modified_gmt":"2022-03-19T17:12:07","slug":"annu-en-influencerpryl-under-granskning","status":"publish","type":"post","link":"https:\/\/asterixia.se\/en\/2020\/01\/annu-en-influencerpryl-under-granskning\/","title":{"rendered":"\u00c4nnu en influencerpryl under granskning"},"content":{"rendered":"

Den m\u00f6rka baksidan av influencer marketing \u00e4r att om en produkt som en influencer marknadsf\u00f6r i sina kanaler inte h\u00e5ller m\u00e5ttet eller som det skrivs negativt om s\u00e5 vill inte influencern kommentera skriverierna och ibland bara f\u00f6rsvinner alla inl\u00e4ggen fr\u00e5n bloggar och Instagram utan f\u00f6rklaring.<\/span><\/p>\n\n\n\n

G\u00f6teborgs Postens Reklamgranskning<\/strong><\/a> har skrivit en l\u00e5ng artikel om Foreos reng\u00f6ringsborstar och tidningen har f\u00f6rs\u00f6kt att f\u00e5 en kommentar fr\u00e5n b\u00e5de Bianca Ingrosso och Therese Lindgren men de har inte velat svara p\u00e5 fr\u00e5gorna.  <\/span><\/p>\n\n\n\n

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<\/span><\/p>\n\n\n\n

Bland andra Bianca Ingrosso, Margaux Dietz och Therese Lindgren har upprepade g\u00e5nger gjort reklam f\u00f6r Foreo reng\u00f6ringsborstar med silikonknoppar. Det finns ett antal modeller och f\u00e4rger av Foreos med en tillh\u00f6rande app. <\/span><\/p>\n\n\n\n

Reklamen har varit intensiv framf\u00f6r allt p\u00e5 Youtube och Therese Lindgren har till och med sminkat sig till en Foreo.<\/span><\/p>\n\n\n\n

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Grundarna f\u00f6r den svenska Foreo startade sin karri\u00e4r med att s\u00e4lja sexleksaker med m\u00e4rket Lelo och det \u00e4r v\u00e4l vad Foreoprodukterna egentligen \u00e4r det vill s\u00e4ga runda massageapparat med silikonpiggar upphottade med snygga f\u00e4rger och en app. <\/span><\/p>\n\n\n\n

Till sin hj\u00e4lp har f\u00f6retaget influencers inte bara i Sverige men \u00e4ven i andra l\u00e4nder som p\u00e5verkar sina f\u00f6ljare att k\u00f6pa produkten med p\u00e5st\u00e5enden som ”reng\u00f6r ditt ansikte b\u00e4ttre \u00e4n i stort sett allt annat p\u00e5 jorden” och ”tar bort 99,5 procent av olja, smuts, talg, svett och d\u00f6da hudceller”.<\/span><\/p>\n\n\n\n

Margaux Dietz har beskrivit den som \u201dhelt revolutionerande\u201d p\u00e5 Youtube och Therese Lindgren har sagt ”jag k\u00e4nner mig inte ren ifall jag inte anv\u00e4nder den. Och min hy har blivit s\u00e5 mycket b\u00e4ttre.”<\/span><\/p>\n\n\n\n

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Bianca Ingrosso lovar i en Youtubevideo att Foreo hj\u00e4lper mot torr hud, synliga porer, oj\u00e4mnhet, oljig hud, sm\u00e5finnar och knotter. ”I swear to god” s\u00e4ger hon i videon. <\/span><\/p>\n\n\n\n

F\u00f6retaget st\u00e5r dock inte bakom Biancas p\u00e5st\u00e5enden utan svarar n\u00e4r GP st\u00e4ller fr\u00e5gan ifall det \u00e4r fakta som Bianca s\u00e4ger att ”det \u00e4r <\/span>hennes personliga upplevelse”<\/span>. Vilket Reklamombudsmannen reagerar  p\u00e5 d\u00e5 det \u00e4r annons\u00f6ren som \u00e4r ansvarig f\u00f6r vad en influencer s\u00e4ger i sitt sponsrade inl\u00e4gg. Influencern kan ha ett medverkansansvar.<\/span><\/span><\/p>\n\n\n\n

F\u00f6retaget vill inte l\u00e4mna ifr\u00e5n sig forskningar och studier till GP f\u00f6r att bevisa att produkten verkligen fungerar.<\/span><\/p>\n\n\n\n

”Om Foreo skulle bli anm\u00e4lda till Reklamombudsmannen<\/strong> f\u00f6r vilseledande marknadsf\u00f6ring<\/a> och de skulle pr\u00f6va fallet s\u00e5 skulle Foreo inte kunna h\u00e4nvisa till en hemlig unders\u00f6kning” skriver tidningen om vad Reklamombudsmannen s\u00e4ger<\/span><\/p>\n\n\n\n

Reglerna \u00e4r tydliga, annons\u00f6ren m\u00e5ste kunna bevisa sina p\u00e5st\u00e5enden. Det g\u00e5r inte bara att s\u00e4ga att unders\u00f6kningen \u00e4r hemlig.<\/span><\/p><\/blockquote>\n\n\n\n

G\u00f6teborgsposten har konsulterat hudforskaren Johanna Gillbro som kommenterar Foreos f\u00f6rs\u00e4ljningsargument rent allm\u00e4nt.<\/span><\/p>\n\n\n\n

Tar bort 99,5 procent av olja, smuts, talg, svett och d\u00f6da hudceller<\/strong><\/span><\/p>\n\n\n\n

-Jag kan inte se hur det \u00e4r bra att ta bort s\u00e5 mycket. Smuts absolut, men inte 99,5 procent av olja eller talg. Det \u00e4r inte ens m\u00f6jligt. Huden kommer att vara totalt uttorkad om man tar bort 99,5 procent.<\/span><\/p>\n\n\n\n

Soniska ljudv\u00e5gor tar sig in i porerna f\u00f6r att varsamt skaka loss smuts och sminkrester, n\u00e5got som 8000 pulser per minut reng\u00f6r ditt ansikte b\u00e4ttre \u00e4n i stort sett allt annat p\u00e5 jorden.<\/span><\/strong><\/p>\n\n\n\n

-Det l\u00e5ter intressant. Alla produktp\u00e5st\u00e5enden m\u00e5ste grunda sig i n\u00e5gon typ av studie. Som konsument kan man efterfr\u00e5ga vilka studier som p\u00e5st\u00e5endena grundar sig i.<\/span><\/p>\n\n\n\n

-Jag vet inte hur de d\u00e4r pulserna skulle reng\u00f6ra ditt ansikte.<\/span><\/p>\n\n\n\n

\u00d6kar cirkulationen, f\u00f6rb\u00e4ttrar reng\u00f6ringen genom att stimulera huden p\u00e5 cellniv\u00e5<\/strong><\/span><\/p>\n\n\n\n

-Att det \u00f6kar cirkulationen st\u00e4mmer. Men allt som du applicerar p\u00e5 huden stimulerar p\u00e5 cellniv\u00e5. Allt fr\u00e5n att du applicerar en hudkr\u00e4m eller badar i saltvatten, vad du \u00e4n g\u00f6r stimulerar du n\u00e5gonting p\u00e5 cellniv\u00e5. Det beror helt p\u00e5 vilka celler vi pratar om. Det finns celler man absolut inte vill stimulera. D\u00e5 orsakar man en inflammation.<\/span><\/p>\n\n\n\n

Anv\u00e4nd f\u00f6re rakning s\u00e5 bibeh\u00e5ller rakbladen sin vasshet och du kan undvika on\u00f6digt slitage \u2013 vilket resulterar i att dina rakblad h\u00e5ller dubbelt s\u00e5 l\u00e4nge.<\/span><\/strong><\/p>\n\n\n\n

-Jag har v\u00e4ldigt sv\u00e5rt att t\u00e4nka mig det.<\/span><\/p>\n\n\n\n

L\u00e4s hela artikeln inklusive svaren fr\u00e5n Foreo.<\/a> <\/span><\/p>\n\n\n\n

Screenshots: theresejlindgren\/youtubem,  biancaingrosso\/youtube<\/em><\/p>","protected":false},"excerpt":{"rendered":"

Den m\u00f6rka baksidan av influencer marketing \u00e4r att om en produkt som en influencer marknadsf\u00f6r i sina kanaler inte h\u00e5ller m\u00e5ttet eller som det skrivs negativt om s\u00e5 vill inte influencern kommentera skriverierna och ibland bara f\u00f6rsvinner alla inl\u00e4ggen fr\u00e5n bloggar och Instagram utan f\u00f6rklaring. G\u00f6teborgs Postens Reklamgranskning har skrivit en l\u00e5ng artikel om Foreos […]<\/p>\n","protected":false},"author":2,"featured_media":20229,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[117],"tags":[98,1253,2155,592,588],"class_list":["post-20224","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-influencers","tag-bianca-ingrosso","tag-foreo","tag-goteborgsposten","tag-margaux-dietz","tag-therese-lindgren"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":8}},"yoast_head":"\n\u00c4nnu en influencerpryl under granskning<\/title>\n<meta name=\"description\" content=\"Den m\u00f6rka baksidan av influencer marketing \u00e4r att om en produkt som en influencer marknadsf\u00f6r i sina kanaler inte h\u00e5ller m\u00e5ttet\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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