{"id":24121,"date":"2020-04-25T10:42:00","date_gmt":"2020-04-25T08:42:00","guid":{"rendered":"https:\/\/asterixia.se\/?p=24121"},"modified":"2022-03-17T09:14:42","modified_gmt":"2022-03-17T08:14:42","slug":"isabella-lowengrip-falls-av-ro-for-ellosreklam","status":"publish","type":"post","link":"https:\/\/asterixia.se\/en\/2020\/04\/isabella-lowengrip-falls-av-ro-for-ellosreklam\/","title":{"rendered":"Isabella L\u00f6wengrip f\u00e4lls av RO f\u00f6r Ellosreklam"},"content":{"rendered":"

Isabella L\u00f6wengrips<\/strong><\/a><\/span> reklaminl\u00e4gg f\u00f6r Elloskl\u00e4der f\u00e4lldes tidigare i \u00e5r av Reklamombudsmannen<\/strong><\/a><\/span> f\u00f6r vilseledande reklam och nu har beslutet publicerats. En tr\u00f6ja som p\u00e5st\u00e5s i inl\u00e4gget vara av merinoull och kashmir \u00e4r i sj\u00e4lva verket av en blandning av 59 % polyamid, 23 % viskos, 10 % ull och 5 % kashmir och silkeskjolen \u00e4r av 96 % polyester och 4 % elastan.<\/span><\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

En del av vad Reklamombudsmannen skriver i sitt beslut<\/span><\/strong><\/p>\n\n\n\n

Under bilden ligger texten \u201dIsabella x Stylein \u00e4r verkligen en kollektion som andas h\u00e5llbart mode. Dessa plagg funkar till vinter, v\u00e5r, sommar och h\u00f6st. H\u00e4r b\u00e4r jag en av mina favoriter ni har sett f\u00f6rr, tr\u00f6jan Moscow . Den \u00e4r ribbad, g\u00e5r h\u00f6gt upp i halsen och \u00e4r en blandning av merinoull och kashmir<\/strong>. Otroligt mjuk och sk\u00f6n. Jag b\u00e4r den i vitt men den finns \u00e4ven i ljusbl\u00e5tt och svart. Den tr\u00f6jan matchas perfekt till en fin kjol, s\u00e5 \u00e4r outfiten till julfirandet klart! Varf\u00f6r inte matcha den med silkeskjolen<\/strong> Saint Tropez  i vinr\u00f6tt?\u201d.<\/span><\/p>\n\n\n\n

Anm\u00e4lan
<\/strong>Enligt anm\u00e4laren \u00e4r influencerns p\u00e5st\u00e5ende om att polotr\u00f6jan inneh\u00e5ller en blandning av merinoull och kashmir vilseledande. Enligt information p\u00e5 annons\u00f6rens webbplats inneh\u00e5ller produkten 59 procent polyamid, 23 pro\u00adcent viskos, 10 procent ull och 5 procent kashmir. \u00c4ven p\u00e5st\u00e5endet \u201dSilkeskjolen Saint Tropez\u201d \u00e4r vilseledande, d\u00e5 produkten inneh\u00e5ller 96 procent polyester och 4 procent elastan.<\/span><\/p>\n\n\n\n

Annons\u00f6rens yttrande<\/strong><\/span>
Enligt Ellos AB (annons\u00f6ren) presenteras korrekt produktinformation f\u00f6r polotr\u00f6jan Moscow p\u00e5 webbplatsen ellos.se och annons\u00f6ren vilseleder d\u00e4rmed inte. Annons\u00f6ren h\u00e4nvisar till att det \u00e4r influ\u00adencern som ansvarar f\u00f6r publicering och inneh\u00e5ll i sina medier och aktuell skrivning i influencerns blogg.<\/span><\/p>\n\n\n\n

Influencerns yttrande
<\/strong>Isabella L\u00f6wengrip (influencern) har f\u00e5tt m\u00f6jlighet att yttra sig men har inte gjort det.<\/span><\/p>\n\n\n\n

Reklamombudsmannens bed\u00f6mning<\/strong><\/span><\/p>\n\n\n\n

Reklamombuds\u00admannen finner att en genomsnittskonsument sannolikt uppfattar p\u00e5st\u00e5endet att polotr\u00f6jan inneh\u00e5ller en bland\u00adning av merinoull och kashmir, som att plagget till \u00f6verv\u00e4gande del best\u00e5r av denna bland\u00adning och inte endast inneh\u00e5ller 5 procent kashmir och 10 procent ull. Reklamombudsmannen finner vidare att p\u00e5st\u00e5endet \u201dSilkes\u00adkjolen Saint Tropez\u201d sanno\u00adlikt upp\u00adfattas som att plagget \u00e4r en silkeskjol och inte ett plagg som inneh\u00e5ller 96 procent polyester. Reklamen \u00e4r d\u00e4rf\u00f6r vilseledande och strider d\u00e4rmed mot artikel 5 i ICC:s regler.<\/span><\/p>\n\n\n\n

Alla screenshots: isabellalowengrip.se<\/em>\/ro.se<\/em><\/p>","protected":false},"excerpt":{"rendered":"

Isabella L\u00f6wengrips reklaminl\u00e4gg f\u00f6r Elloskl\u00e4der f\u00e4lldes tidigare i \u00e5r av Reklamombudsmannen f\u00f6r vilseledande reklam och nu har beslutet publicerats. En tr\u00f6ja som p\u00e5st\u00e5s i inl\u00e4gget vara av merinoull och kashmir \u00e4r i sj\u00e4lva verket av en blandning av 59 % polyamid, 23 % viskos, 10 % ull och 5 % kashmir och silkeskjolen \u00e4r av […]<\/p>\n","protected":false},"author":2,"featured_media":24122,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[117],"tags":[2449,128,865,46],"class_list":["post-24121","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-influencers","tag-ellos","tag-isabella-lowengrip","tag-reklamombudsmannen","tag-ro"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":6}},"yoast_head":"\nIsabella L\u00f6wengrip f\u00e4lls av RO f\u00f6r Ellosreklam - ASTERIXIA<\/title>\n<meta name=\"description\" content=\"Isabella L\u00f6wengrips reklaminl\u00e4gg f\u00f6r Elloskl\u00e4der f\u00e4lldes tidigare i \u00e5r av Reklamombudsmannen f\u00f6r vilseledande reklam och nu har beslutet\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/asterixia.se\/en\/2020\/04\/isabella-lowengrip-falls-av-ro-for-ellosreklam\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Isabella L\u00f6wengrip f\u00e4lls av RO f\u00f6r Ellosreklam - 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