Valio Sweden launches a new product in Sweden called MiFu. Free from lactose and a substitute according to the advertising for meat and fish. Unfortunately, Valio Sverige AB markets MiFu as a vegetarian product.
The comments and protests have been many on Instagram. Valio Sweden, you can do better than this. It must have cost a fortune to develop this product. That the marketing department and the Instagram manager should be allowed to sabotage the reputation of a good product feels crap.
Redo. Do the right thing, Valio Sweden. Your product is a dairy product. It is not a vegetarian!
Here you can see what RON decided.