Valio Sverige-arkiv

Valio Sverige AB med Mifú fälld av RON!

66 anmälningar mot Valio Sverige AB och marknadsföringen av Mifú och nu har beslutet kommit. AnmälningarnaEnligt samtliga anmälare är reklamen vilseledande eftersom det anges att produkten är vegetarisk trots att mjölkprotein är animaliskt. Anmälarna anser således att reklamen ger intryck…

Valio has been reported to RO 63 times!

I reported earlier Valio Sverige AB's marketing of MiFú to the Advertising Ombudsman. To market a milk protein product as vegetarian and vego was really bad. Now P3 News reports that as many as 63 reports have been received by the Advertising Ombudsman! ...

Valio calls its dairy product vegetarian

Valio Sweden launches a new product in Sweden called MiFu. Free from lactose and a substitute according to the advertising for meat and fish. Unfortunately, Valio Sverige AB markets MiFu as a vegetarian product...

Valio tagged Mifú as vegetarian on Instagram

The National Food Administration's guidelines state that if a food packaging is labeled with the information vegetable, vegetarian or similar, it can often be considered misleading if an ingredient, including additives and aromas, of animal origin...