Alexandra Nilsson has answered questions in her story on Instagram to the question "Is it too late to start blogging? ” Alexandra answers as follows:
Well, it depends on what you want to achieve with the blog? If you want to be a great lifestyle blogger, I think it's too late. But if you are niched, you can get a stable base of followers. Ps. It is not impossible that blogs are going to get a little boost again in the future.

Alexandra Nilsson stopped blogging after 15 years but her blog posts are saved for always at the Royal Library in Stockholm.
Screenshots: instagram/alexandranilsson